Friday, June 20, 2008

Creating a magnificent GPNS web page

Published May 29, 2008

Good day Green Party of Nova Scotia members and interested readers,

It is with great pride for me to relay my enthusiasm and dedication for the Green Party of Nova Scotia. Politics and sustainable provincial planning has been my career choice for well over five years now and I’ve been developing myself for such a path in life.

Building up to this point I’ve made a commitment to myself to travel the front lines of life, seeing how people live, seeing how people work, seeing how business works, spending time reaching out and learning by engaging people. I’ve been asking questions trying to figure out how it all works together, and working out approaches so can we change our society towards a more sustainable way of living. Traveling on the front lines of life is something I will never stop doing as I feel it is the best way to learn and fully understand what is going on.

Over the next few weeks you will be receiving regular correspondence from me explaining what I can offer to our great little Green Party of Nova Scotia and how we together can make it grow into to the most productive political entity this province has seen in a long time.

I have a vision where our party will be true leaders in the province of Nova Scotia, where we are innovative and current, taking the good of the past and melding it with the technology of the future. Please take the time to read it.

Here is a summary of what I will be discussing in this email.

-Talking about the Importance of having many thousands of email contacts on the GPNS mailing list.

-Have a GPNS website that is the most innovative and user friendly in all of Canada.

-Creating more effective messages by posting videos on our site.

-Creating an area for Politics 101 so people unfamiliar with the political process can have a place to learn.



I would like the GPNS to have the best, most innovative political website in all of Canada. Transmitting web based information is by far the most effective and efficient means of getting a message out and my vision is to have our GPNS the undisputed rulers of effective online and email based messaging.

The most effective means of getting out a message of any type is by email list serves. Based on feedback I’ve gathered over the past couple of years, it’s almost unanimous that non-profit organizations, community groups, and even advertisers site email list serves and the most effective way to distribute a message. People who have advertised events in many different mediums say that the highest turn out was from people learning of events via their emails. We need to make a concerted effort to increase our email contact list by many times larger than it is now, having 50,000+ contacts on our emailing list would give us a tremendous advantage over the conventional political establishment when we want to express our views. And in every mailing we encourage the recipient to forward the message to other people on their contact list.

I would like the GPNS have an interactive, highly visual, web page design that is easy to navigate and full of streaming video. Reading text on a page, though informative, is quite impersonal. Having a lot of what we want to say in an audio video format we can achieve a higher degree of personal engagement and connection for interested viewers.

It’s clear that nothing beats face to face engagement, but video outreach has much more impact than relying on text alone, especially online. With many online websites offering free video uploads it would not cost our party much money, all we would need to do is create a link on our web page to the video in question.

I envision our web page to have three primary areas. The first being an area where citizens can access our policies or current position on any given issue that may arise, this would have a blend of text and video.

The second area would be for promoting party values and mechanisms to attract more people to join or support our party.

The third area, and perhaps the most important, is a place for people to learn about the democratic process at large, a politics 101 learning area so to speak. In this section we can educate curious people about how political party structure works, how policy in a party is formed, how the Provincial Legislature works, what ridings are, how to register to vote, where to vote, etc. We need this section become known as the ‘place to go’ to start learning about the political process. The best part about this concept is people who have had little to no exposure to the political process will have their first experience with the Greens. As a part of our outreach strategy we can refer people to our web site to learn about the political process.

This vision of an interactive web page would include various personalities with in the party all participating in the process of pushing the party and educating people. We the Greens need to become masters of reaching out to people and by doing so we will draw more support for our party.

This is one of my visions for the party. If you have any ideas on how we could build upon this idea or have any suggestions to improve it please send me an email. What I have illustrated here is by no means set in stone and I encourage others to become involved in building this idea and transforming it into a reality.

I have many ideas for the party and please keep an eye out for further emails.

If you have any questions or comments about this article or anything else please send me an email or call me at 902-895-6229.

Please check out my blog at http://www.cuttengreen.blogspot.com and check out some more about me. There is an idea near the bottom of the page to help persons who can’t afford to heat their homes and need support become self-sufficient again, please take the time to read it. I would like it developed into a GPNS policy.

If you are registered on Facebook and would like to join my official support page please add yourself. http://www.facebook.com/pages/Barton-J-Cutten/23565992558

Kind Regards,
Barton J Cutten

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